There have been some really stupid online business ideas over the last 10 years that made the little guy very rich. What made the ideas stupid was that major competitors and others “thought” it was stupid. They were very wrong. In fact even today they are still wrong.
The internet has a funny little way of evening things out. Especially when your competitors are big bad corporations. Many of them refuse to bridge the GAP in the perceived lack of value they provide (price, services, availability etc.) to their customers. Thus the birth of your business boom or what I call Some Point and One Day Marketing. Some point marketing is realizing there is a problem. Some day marketing is the moment you learn how to solve it.
The big corporations stupidity is YOUR opportunity for business. Remember WalMart became big because they solve a problem for America that was largely ignored. Small towns in America didn’t have what were once the largest retail chains Kmart and Sears in their area. That where Sam Walton filled a void and solved a problem.
10 Stupid Online Business Ideas That will Make The Little Guy Rich
Because the BIG competitors and everyone else is ignoring these ideas
- Corporate content rich Intranets: Business on Main did something really stupid when they advertised on Entrepreneur.com and linked to a intranet filled with rich content. The problem is that they are only solving one IF you signup to their email. So millions go searching elsewhere for answers. Wouldn’t it be interesting IF small business people created high optimized blogs with similar names to Business on Main and siphoned their business to build their blogs?
- Not focusing on cities and small towns on the internet: Geo targeting is the key to hot targets. think of the top 3 -5 small towns that are near you. Then think of ANY known HOT business then add a city to it.
- Super micro niches: Why be a personal coach when you can be a personal coach for internet marketers in New York? The more defined you are in your niche the better. Corporations DON’T do this because they are trying to reach a broader audience thus more business for you and I.
- email marketing: People are trying to say that the mobile email marketing will KILL email marketing. This was said about social media, RSS feeds, and the boogie monster. email marketing may not be here forever. But build your email marketing business the RIGHT way (through email correspondence relationships) and you will dominate your micro geo targeted niche. Let the big companies and other chase the next hot thing. The small companies will focus on the consistently BEST thing.
- Product management over Customer management: while corporations online are focusing on product management you focus on customer management.
- Writing off online business ideas for Social Media: Social media is about building relationships not a massive following PERIOD. Corporations create a Twitter accounts and no conversation. Thurs a tremendous advantage to connect to people for products partnerships and services.
- Mastering organic search: Major companies would rather PAY PPC for the positioning like common advertising. Where as you could do like I suggested in #1 and get search ranking for free with free tools as well.
- Blogging like a real group in touch with their customers. Instead of blogging like a heartless corporate THUG.
- Investing in online celebrity instead of online authenticity: A online blogger with “respect” will always give you a better chance of building your business instead of the 15 minutes of fame STAR. Sure short term you see a burst but as soon as the next hot thing comes along they’re out of here.
- Underestimating the power of a domain name: On another site there is a guy that is crying about me owning his name because he didn’t want to own it himself. To make matters worst for this loser I actually call him my digital slave (laughing). Oh it didn’t have to be that way. The dude could have owned his own site but his arrogance and stupidity took over. Well him and corporations are in the same boat. NEVER under estimate what an optimized blog can do on the internet. Find weak online big companies with weak sites. And the next thing you know you will dominate the search.
