The 3 Tribes of Marketing
Did you know that there are 3 Tribes of Marketing? Recently I have joined a group called Third Tribe and a popular thread I created caused me to work on a FREE report I released.
The first tribe is lead by Seth Godins group cool smart super loved and popular. According to some this tribe has trouble selling as aggressively as the other tribes.
Then there is the second tribe which some have said that Internet marketers like Frank Kern lead. Not all of the people in this group are GURU scammers. The infamous ones are actually in small amounts. But the problem is that many people don’t see the difference. That’s because the scam guys emulate the real ones. I actually like reading Frank Kerns books. His writings tell stories. Stories you and I can relate to as online professionals no matter what tribe you may reside (or not reside) in. In my opinion a second tribe hangout would be the Warriors Forum.
The Third Tribe was created by Brian Clark, Chris Brogan, and Darren Rowse. The idea is that this tribe is a little more focused on money than the first tribe and less aggressive as the second. There was a post that gave birth to all of this here.
OK so does that make me an exclusive Third Triber? I don’t think so but I DO feel good about what is happening there and think I will continue to be a member. And I have met some amazingly good people there who’s blogs I read all the time. I have been a member of Seth Godins Tribes for over a year now. And I also have a profile on the Warriors Forum (2nd Tribe). I think my approach will be moving forward I could do better on first 2 tribes with contributing which I will work harder to do. I think I would like to try to deal with the better sides of all.
In other words I will become a better contributor and learner and see which one kicks me out (laughing). I figured if I call Darren Rowse “Darren number 2″ (you know who is number one right?) enough times maybe I will get kicked out of Third Tribe (laughing again).
PS funny note: all three have haters. And not necessarily from other tribes. Seems like no matter where you go there will always be people mad at mad and upset about it LOL. God bless them all.
