7 Reasons to Shut up and Sell
7 Reasons to Shut up and Sell
We kill our own sales with our own words. You can be a real person and offer great value at the same time. Take me for example. I don’t mind investing money in something I know is going to help me from someone I trust. The same goes for a lot of you reading this. The common challenge is trying too hard or too little. There has to be a balance that is adjusted over time. The follow these 7 things like they are the holy grail.
Reason #1 They don’t need a long sales letter: I am not a big fan (never have been) of the “long sales letter”. Frankly I think the idea of it is ridiculous. I have never known a sales person to talk the length of that sales letter. Or hand someone a printout as long as that letter. My opinion is that if you need a letter that long to sale something then you you haven’t done your job at preselling. Also if you need a letter that long to actually purchase something then don’t buy it ever. They should be letters that delight and inform you not a recording contract with universal records.Take my sales letter for example. Simple and strait to the point (and yes it converts). No long sales letters, just shut up and sell.
Reason #2 There will ALWAYS be someone who is disgruntled: I remember when problogger Darren Rowse first introduced Third Tribe to his blog. The lashback was amazing. People were actually upset at the idea that there was a exclusive high end bloggers forum that cost money. Yeah (sarcasm) how dare problogger actually ask for money! He should teach people how to make money online for FREE (laughing). They put a lot of negative energy commenting on probloggers blog post. The truth is that there will always be someone mad at something for some stupid reason. Ignore them. I have a saying “there are those that get it and those that don’t. Be the one that gets it and work with the ones that do.” Stop confronting those that don’t like you or get you like I say in my program focus on what matters most. Don’t get side tracked just shut up and sell.
Reason #3 IF they don’t value your value then they wont value your explanation: I always explain in my “about me” section that there are 2 types of information I provide on this site. FREE and premium. You should do the same. But the point here is that you have to STOP over explaining why you are charging. IF they don’t get it then follow Reason #2 and move on. The idea here is that if you have done your homework you should know your target audience and what they want. Sometimes we have people who are not our target audience and these people just don’t understand.
I have a saying twitter people know it well. “It is unwise to invest resources in educating the ignorant who are ignorant of their ignorance. It is like talking English to a deaf Turkish man. Even if he could hear you he still wouldn’t understand.” Believe me if they really want it they will come back. Stop talking to them, your wasting time, better yet, just shut up and sell
Reason #4 Your customers are looking for answers not rambling: Don’t get so caught up into explaining the features that you never clarified the benefits. An example of a feature is “hey my report has a great interview from the international know expert Dr. XYZ.” Now thats great and the expert may be a famous celebrity in your niche. But the problem is that you STILL haven’t explained the value of that interview to your potential customer.
Here is an example of the benefit. “The reason your should get my report now is that famous expert Dr XYZ is a featured contributor and he will show you how to blah blah.” See the difference? You will get a featured contributor from a famous expert that is going to show you “how to do something to your benefit.” Interviews are a dime a dozen but an expert showing you how to do something that you want to do is a key addition to your selling. Stop rambling and start selling aka shut up and sell.
Reason #5 It is not about your competition but how you compete with yourself: International speaker of Six Minutes to Success and author of The Secret Bob Proctor says “amateurs compete with others, pros compete with themselves.” Stop adding a million mindless emails and bonuses to your offers whether it is your product or an affiliate product. Focus on the presell explaining WHY people should take action. Make that connection first.
Besides it is not about what your competition is selling. Rather it is about what they are NOT selling that can actually help your customers. You need to offer bonuses that make sense and make them reasonable. Stop talking about the bonus build up. Connect with your customers then shut up and sell.
Reason #6 Because you should never underestimate the power of assessment: The selling (execution) process is just that. I have a saying “the only failed launches are the ones you fail to launch.” So if your launch sells 1000 or 10 reports, ebooks, or guides it doesn’t matter. Remember to assess the results based on your honest follow through. Remember in business failure is a result not a reality. If you sold only 10 copies shut up and sell more after taking massive action and assessing your results.
Reason #7 Because you didn’t come this far to get your ass kicked: So You better game up in your mind. Establish that no matter what happens you must move forward! And NEVER give up! After enduring the first 6 reasons I listed the weak will cry out excuses for not selling. While the strong will stand firm and use all of these reasons to make something HAPPEN this week! The most important thing to remember in this post is that God didn’t bring you this far to lose. Now shut up and sell something because this is the internet and your money is waiting on YOU!