Online Business Ideas for Creating Your Unique Selling Proposition
Well in Online Business Ideas for Identifying Your Unique Selling Proposition I discussed how to identify your unique selling proposition(s). Now it is time to create your unique selling proposition. But it involves less about selling and more about teaching. You are going to educate your readers and visitors so much that they wouldn’t DARE think of going anywhere else to do business. Also you are going to teach them specific things.
You have to differentiate from your competitors in a way that visitors will immediately notice the difference. A unique selling proposition involves something that your competitors either can’t or wont deliver.
I don’t teach you about blogging I teach you about specific blogging ideas. Same thing with my consulting which is not a general or typical consulting service. My consulting covers a specific area for specific types of bloggers and online entrepreneurs. Now it is your turn to get specific.
What that means is that you have to focus on micro niches and possible geo targets in your area. I wrote some good examples in my virtual assistants and personal coaches articles. You have to focus on specific areas that makes sense for you. In my example on this blog I am focusing on online business ideas (duh right?). What that means is that I looked deep into my DNA for my loves and talents. And that’s how I discovered that in entrepreneurship I wanted to really focus on this specific area. The part of entrepreneurship that gets me excited involves the creation and development of ideas. Yes that gets me excited, that and Janet Jackson and Halley Berry in a hot tub. But hey at least I get to live one of my excitement dreams in real life (laughing).
What gets you excited er ah in business (hot tubs not included)?
Well once you have identified what that is then you have to start creating some serious magic. Below are some critical ideas to help you with that exciting proccess! And remember it is exciting because it is what YOU want and love to do.
4 key Online Business Ideas for Creating Your Unique Selling Proposition
1. Create a free manifesto: let people know what you stand for and don’t stand for that differentiates you from your competitors. Create a PDF from a word document. Manifestos can vary in size. They can range usually anywhere from a few pages to over 50. Write what you think feels right. Remember you can always do a part 2 in the future.
2. Offer for free what your competition may offer for money: let them know how really knowledgeable you are by offering HOT info for FREE. The type of premium information that your competitors charge money for on their blogs and websites. In this strategy you have to make sure that your readers understand that your free offer is only a small amount of what they would get if they buy your premium info.
3. Answer the problems that your competitors don’t or can’t solve: IF they don’t return messages or have an active forum then you should do the opposite. If your competitors are speaking in a certain tone you differentiate yours. Here is an example: I notice a lot of people in my niche (guys) sound hyped up. Though I am naturally passionate about what I do in many instances I have changed my approach to a more calmer voice. In that strategy I stand out from the hype. Listen to my message here to hear the difference between me and others in my field.
4. Offer real or authentic moments: share moments of failure and reflection. That will definitely help you stand out. You will look like a person not a bot writing blog.
You might be asking yourself. “How is creating a free manifesto and offering free information connected to a unique selling proposition?” The answer is simple. People buy from people not from GURUs. Your customers and clients purchase online from you because they trust you. These (4) ideas help you build trust.
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Do number 1 and you will get attention and stand out.
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Do number 2 and you will keep attention and stand out.
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Do number 3 and you will convert visitors to customers.
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Do number 4 and you will convert customers to life long clients.
I put a lot of thought into this article. And the absolute truth is that though I could come up with a several more ideas it is really not about me doing that for you. The real focus from this point on involves you developing those 4 ideas and then expanding them into several others to formulate a plan of action. You need a USP and you need to start executing it now.
This is only the beginning. If you think about it these 4 ideas can split in to many more. Also customize them to your niches needs. Create differentiation that your market (visitors=customers=clients) can easily identify. Do that and you won’t have problems standing out from the crowd.
Facebook fan page
Twitter stream
Well I already talked about Online Business Ideas for January (which for the most part are applicable year round). Now lets talk about February. In the USA it is still winter and there are two events or national importance here. Valentines day and Black History month. You need to check your calendar in your country if outside the USA. You will be amazed how many holidays popup throughout the month.
I am encountering a serious issue of people who are promoting twitter follower programs. The problem is that they (the promoters/ JV affiliates) are obviously NOT benefiting from what they promote because they usually have less than a thousand people themselves.
Don’t be a affiliate marketer! Create value in your site or blog. Build a network and build your brand. I am not talking against affiliate marketing. I am saying don’t use a tactic or strategy as your business model. Be a base with a brand. Your in trouble if your brand relies on delivering value based on the quality standards of others..