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I was talking with an old friend (thanks Nelson for creating this post through my discussion with you) and he wanted to know HOW I got the idea’s. My process is simple.
1. Assess your immediate resources: what do you have in your recourse arsenal?
2. Assess your remote resources: what is outside of your realm that you can grasps immediately? An example is that you may be a pay per click expert but not strong on organic (free traffic) techniques. Begin to amass your resources that are outside of your zone.
3. Remix those idea’s in your own way: remember my saying “It is not the idea that is original it is the expression of the idea. What spin can you create from the two types of resources (immediate and remote) amassed in front of you?
Remember your remixed idea MUST achieve the following:
- Grab attention stand out
- Have a USP Unique Selling Proposition in other words your idea has to offer something that the competition either cannot, or does not, offer.
- Simplicity in the message of your remixed idea.
- Allow the idea to become viral. People should have the option/choice without request to spread your idea if they choose.
4. (BONUS) don’t be afraid to share your newly branded idea’s: You can have the greatest idea’s created but it means nothing if you don’t spread them to the world.
