How NOT to Flush Your Brand Down The Toilet

I am encountering a serious issue of people who are promoting twitter follower programs. The problem is that they (the promoters/ JV affiliates) are obviously NOT benefiting from what they promote because they usually have less than a thousand people themselves.

The other recent issue is the Spymasters a gameplay via twitter that encourages auto DM’s and tweets to people through their users. This is a game of sorts online but the issue is that we shouldn’t have to visit THEIR site to opt out of our twitter accounts which doesn’t seem to work anyway. There has to be a better way than encouraging players to SPAM their followers/ friends on Twitter.

How NOT to Flush Your Brand down the Toilet

1. Don’t Take your customers for granted: They spent their hard earned money with you so you at least owe them the right of a reply in 24 hours. And why aren’t you following up by adding more value? Embrace them because they are the easiest conversion. They are your greatest cheering section! Because they have already bought from you.
2. Don’t Over promise then under deliver: Don’t offer the world and then they give you an outhouse. Will they buy from you again or tell others? I think not.
3. Don’t Lie: Don’t have to be a “GURU” to sell. Just a genuine person that is offering something of value. Don’t make yourself out to be something your not. People are looking for products and services of value not a so called expert. Real credibility comes with time not title!
4. Don’t SPAM: if you are always trying to sell. People will be always trying to ignore you.
5. Don’t Copy others: Think about it even brand X is a brand. So why are you copying others? At least customize a PLR product (Private Label Resell) don’t just sell the same name without quality bonuses that match the offer. Or else it becomes a Poorly Labeled Resell.
6. Don’t Offer poor quality products and services: make sure you are offering your BEST or don’t offer at all. Let a group of potential customers review your product or service for FREE in return for a testimonial.
7. Don’t allow affiliates to do the other 6 things: Which leads me to why I wrote this in the first place. You could have an excellent offer but in the hands of a poor promoter it could damage you. Sometimes LESS people promoting your product is better.
8. Don’t ask others to become affiliate spammers on Social Medias: Twitter is experiencing this a lot. Its one thing to tweet useful info or alert info but to open your direct messages area and see 34 requests to join a game in one hour is ridiculous and doesn’t help your brand.

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