How to Sell without Looking Like an Ass
Solve to Sell Series Part 1: How to Sell without Looking Like an Ass
OK so I have my first book launching and originally I was going to call this post “Solve to Sell Series Sell What They are Buying” but that was BORING. Plus I recently launched a WILDLY CONTROVERSIAL gray paper (you call them white papers). So I am really about to get interesting.
If you sell what people are buying you make money. I know “duh” right? But it is this simple line of thinking that should be addressed. If your one of those business people who are not trying to be “sales person” then keep reading this article. Because I have a solution.
The truth is you want to sell but don’t want to be a
“Car Salesman Gimmicky type of GURU” right?
Well the solution to selling your products or services without looking like an ass is (drumroll please)……………
Solving Problems Quick and Easy
You don’t need to sell. In fact that the WORST THING you could do online and off. You need to solve a problem for an audience that is in need and willing to pay for a immediate solution.
But first lets look into WHAT type of Solutions Sell
Businesses seldom ask themselves, their customers, or their leads one crucial question: Why do these leads and customers buy our products and/or services? I am going to help you ask and answer that question right now.
CORE Reasons Why People Purchase ANYTHING
Hey whether it be a child who wants to be happy about a toy. Or a personal development book that makes you feel good about your self esteem. I have yet met a sane person that didn’t want to feel good. Remember the opposite as well. Pharmaceutical companies and illegal drugs benefit from numbing or removing pain. Thus feeling good if only for a short period.
Removing or Replacing FEAR
Removing fear is a worldwide trillion-dollar industry. There are different types of fear. Fear of financial loss, which fuels the investment advice industry. The fear of death fuels the health, fitness, and pharmaceutical industry. And the fear of being harmed or lack of safety fuels the security industry. Does your product and/or service prevent fear and make others feel secure?
Helps Prevent a Loss of Something
There have been some great marketing studies on loss. Whether it is actual or perceived loss. Trillions are tied closely everyday to the possible perception of loss. If you don’t believe me ask a stock broker or trader. Fortunes have disappeared in minutes on the stock market due to loss. A solution that can clearly communicate how it prevents the loss of something valuable can mean billions. This solution taps into the fear factor as well. Show people how your solutions immediately prevents the lost of something valuable. And you will have no shortage of business.
Saves Time / More Productivity
Cars solve this problem quickly. But so does the internet. You will read throughout my book about solving the problem quickly. A quick solution saves time and in several cases saves you a lot of headaches. Cars save people enormous amounts of time in travel.
Helps You Grow, Save, or Increase
Investment firms and hair growth industries know this in detail. Whatever you are selling through solving, ask if it helps grow, save or increase something. This is an excellent selling point when presented in an offer.
So all of this means………..
That if you FOCUS on solving problems for an audience that is willing to pay for immediate solution. Then you will become not only an authority but a valuable asset. How can you look like an ass when you know for sure that you are solving a problem?
The answer to that question is that you don’t. You end up looking like a great person for easing the minds of others by helping them tackle their problems.. I have made more money from solving problems than I did just trying to sell to solve my own issues.
That’s why I am so excited to write a book on this subject that has hit home. Can’t you tell? (laughing).