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4 out of 4 Seth's recommend it ! 
Is Seth Godin Talking about Niche Businesses? I think so.
He wrote a really cool post called Lessons from very tiny businesses.
In it Seth said
1. Go where your customers are.
2. Be micro-focused and the search engines will find you.
3. Outlast the competition.
4. Leverage.
5. Respond.
And the interesting thing is that said avoided the lists and 5 things headlines LOL! .
