Creative Online Business Ideas for CNN Employees

Creative Online Business Ideas for CNN Employees

Whether you work (worked) at CNN or some other major broadcast company pay attention because this is going to get you paid.

I know some of you are thinking “why would you write this?” Afterall anyone coming out of the top news organization in the world should be set right? Wrong. Maybe (and I do mean maybe) if you are an on air personality yes. But little do most of us know there is what I call the iceberg structure.

I introduced the iceberg model in 2000 while working at the Universal Music Group. The model is used both for media as well as music. Here is how it works:

• At the top you have the on air personalities
• Reporters on location
• Local on air reporters
• Special investigation reporters
• Production staff for the shows (producer, camera crews etc.)
• Writers and background story journalist
• The business department that covers the sales, online, on air and offline off air.
• Support staff

Here is the problem…and only those on the inside know it. Because of the demand to work there or at any other major media most are underpaid. The thinking is of course they can be replaced. And they are right. There are roughly 35 qualified people according to one of my news sources who works for CNN for every 1 position. And this goes for the entire mass media in the USA.

So…………..wanna make a little extra money from good old daddy Darren? (laughing)

Here are some simple no brainer online business ideas all should be able to make side money with legally. And again this for both CNN and the entire media.

Solution:  Did you know there is a hundred million dollar industry in teaching people about what you do? Ask the colleges. And NO I don’t mean teach at a college though that wouldn’t be a bad idea. I am saying start creating premium inside content. And you don’t have to write ebooks. I know for some that could take time and be consuming.

Here is the better way. Write reports (10-20 pages) that reveal the INSIDE game to your industry. Create audio podcast series of sale doing the same. Make videos (not those super high quality ones) but the type that has a recorded voice and power point presentation. You could sell either all 3 separately or a combination of all.

Writers, production people and yes on air personalities all of you can could do this. Where do you start? At the beginning from your market research to your website launch. And guess what you have little competition given my last sentence. That’s because most do not know how to start. And almost virtually ALL will not follow through. Why? Because many Americans are lazy. That’s the plain truth. We want the simple answer and thus many take the easy roads.

That can be your advantage…your EDGE. The HOW comes with research and action.