Online Business Ideas for Developing a Lifetime Customer

Here are several online business ideas for developing a lifetime customer.

The fact though is if you don’t have them your business is in trouble. I have discussed this in the past.

Remember great business idea’s create, market, and over deliver value: No matter what marketing systems, tactics, and strategies (GURUs?) used to sell. It’s all about value. Value is the essence and foundation of any sale. No value no maximization of shareholder wealth. And that is the purpose of any for profit business. Simply put no value no business.

Begin with the 4 Pillars of value before creating any product and or service etc because the 4 pillars of value will help discover whether you are helping a potential customer do any or all of the following:

1. Solve a problem: what problems are you solving for your readers? Not what you “think” your solving but actual problem are you solving? Do you realize that the number one reason people visit a website is to solve a problem? You can write what you believe to be the greatest post in the world. And you can also get traffic. But the longevity and business from that traffic come from solving a problem. One of the greatest online business ideas to me was and still is Google. That is because they allow you to discover who your audience is and what they are searching for with the use of a small little tool. Their free keyword tool allows you to get an idea of what people are searching for.

2. Help them either grow, save, and/or enhance

their (11+) resources: Are you helping them save money or time? these are the biggest two. Are you helping them enhance their learning experience?  Some of the greatest online business ideas involves saving money and time while enhancing their customers experience. This is why twitter is killing CNN in this area. You don’t have to wait right after these messages you can log onto to twitter and see the big announcements. And the only thing that trumps twitter is Google.

Here is another great online business idea.  Look at your online competitor in a niche and what they are selling. For instance if they are selling  an ebook on a subject in your field for say $19.95. Then maybe you should sell a ebook, video instruction, and some weekly online audio tips for just 24.99. You may cost $5 more but the video and audio tips would enhance the prospective customers sense of value and their actual learning experience.

3. Helps them increase productivity with their time: Can you help your prospective and current customers do more in a day? Remember whether your a millionaire (and not all of them have a massive staff) or a do it yourself blogger you both have the same amount of  time.

In the previous example of competitors I mentioned your ebook, video, and audio. Well you could clarify how the audio is going to save them time. Listening to a short message while focusing on a project can help. Especially if they are reading your ebook at the same time because it hits several senses at once. The more online business ideas you can come up with to increase their productivity the better chances of keeping them as lifetime customers.

4. Peaks their Interest (curiosity, emotional, holistic, concern): You must grab their attention and keep it in a way that educates your readers (prospective customers and customers). If your boring your dead.

Magazines are one of the greatest sources for online business ideas. Why? cause they are the masters of attention.

The Sweet Spot: Great companies provide 3 consistently but legendary business provide all 4 constantly. Wondering why you are not getting enough customers to your site or why you are not keeping them?

Solve their problems, help them grow while showing them how to be productive and you will never be short of new or old customers. And peaking their interest? The right headline and opening paragraph will do that.