Online Business Ideas for Identifying Your Unique Selling Proposition
Online Business Ideas for Identifying Your Unique Selling Proposition
This post is going to be a little different. I am going to provide you with some online business ideas through questions to help you identify your unique selling proposition. But before I can help you do that I must first explain to you why you must identify this or your in trouble. You see the reason I am writing about offline and online business ideas is that I always have them. ALWAYS. I have an ability to generate and develop off and online business ideas. that is what I do. In fact I explained to this in detail in my article Why I Share Online Business Ideas. I also explained how I discovered my unique selling proposition.
What you and I are going to learn right now is exactly HOW unique you are so that you can develop your cutting edge. Remember Mrs Field Cookies in the (USA)? She started a cookie shop at a time when millions were just buying cookies at the grocery store. Debbi Field the founder knew her unique selling proposition was baking great cookies. She grew up as a great cook but was able to refine her love for cookies.
My point here is that YOU have to refine your unique selling proposition.
1. Lets talk about your competitions online business ideas
But first you have to make sure you know who they are first. This is easy just use your keyword phrases in Google and find the top 3-5 websites. Then visit each one and make an assessment.
- Which competitor stands out and why?
- How do you think you can stand out from all of them?
- What are they offering in terms of FREE content?
- What are they offering in terms of premiums (things for sell) content?
- Are your competitors solving a problem? If so what? Don’t worry about how their site looks more about if they are answering the search keyword phrases.
- What type of promotions are they doing? Do they have an email list? any special events?
2. Now lets talk about you
- How does the above answers make you different from your competitors online business ideas?
The quicker you can answer the above questions the faster you can identify your unique selling proposition. Doing what everyone else is doing is death wish marketing. That type of marketing dooms you to failure. The smartest didn’t just follow what everyone else was doing. They identified what made them different and how they could uniquely solve their customers problems.
In a future article I will help you identify HOW to create unique selling propositions after you have identified yours.
