How to Position Yourself for Exponential Online Sales
How to Position Yourself for Exponential Online Sales
Robert Kiyosaki is the author of Rich Dad Poor Dad which has sold millions around the world.
I want you to think about this really hard. Because to the right is a similar picture to many. I will explain to anyone who is new to this concept shortly. But for now I wanted you to know that few relate it to online entrepreneurship like I am about to expose to you. Lets start from the beginning. This 4 quad picture reveals how people become millionaires. And I am about to go over each and then point out your best positioning strategy online.
Ready? Good lets get started.
The Cashflow (wealth building) Quadrant
Employed: First is the top left quad for the employed people. Mr Kiyosaki says this represents the CEO’s and Presidents of companies that make millions. A great example is Lee Iacocca. I remember growing up reading books about Lee Iacocca. He was the president of Chrysler from the late 1970s to the early 1990s. I had all of the books on him. Unless you want to head Facebook or Amazon then I wouldn’t think this is your route. The best thing for us online entrepreneurs to learn from the leadership styles of these individuals.
Self employed: Second is the bottom left quad for the self employed people. Mr Kiyosaki says this represents the DIY entrepreneurs who have made millions. These are the people who have made millions doing it themselves. Besides online entrepreneurs there are:
- Restaurant owners i.e. McDonalds brothers who originally created McDonalds
Business owner: Third is the top right quad for the business owners. Mr Kiyosaki says this represents the the people who own business like the self employed. But the difference is that their model is not dependent on one person. Online business owners start getting excited.
Where You Money Grows Exponentially
Now pay attention. Here is where it gets interesting in the B quad. The major difference between the S quad and the B quad are usually discussed by many. But there is something they usually miss. See most are focusing on the fact that you have employees in the B quad versus doing it yourself in the S quad. And thats true but in the online world things are different.
For a moment I want you to forget the fact that you have employees. That’s insignificant (especially with outsourcing) when compared to the real point. B quad allows you to do something that no other quad does and thats replicate.
With a brick and mortar business model employees (leaders) from E quad help you with the replication process. And people who have a S quad business model could starve because if they get sick they lose money. Because they ARE their business.
Before I go any deeper into this lets move on to the I quad.
Investors: Last is the bottom right quad for the people and companies that invest money. Mr Kiyosaki says this represents the investor entrepreneurs who have made millions investing in the stock market and in private companies. Now many teach that this is where your money works for you.
But online in particular it is different. The power you have online is incredible! You can control and replicate your business in ways that investors cannot. The investors can only go so far. That’s because investors don’t actually setup a systems that make money. They earn money from companies that setup systems that make money. And being in the I quad online can really get tricky with investing.
Let me show you the equation and how it relates to you building an online business. Remember that this is coming from an entrepreneurial perspective.
- B Quad = Ray Kroch who franchised the proccess
- I Quad = McDonalds Investors
- S Quad = McDonalds Brothers creators of the original McDonalds
- E Quad = McDonalds President and Leadership
Online Businesses example
- B Quad = YOU creator of systems that make money
- I Quad = Investors funding of your online operations
- S Quad = Anyone running (1-3) sites (bloggers)
- E Quad = Leadership (outsourcing)
B Quad is the most powerful to online entrepreneurs because it allows us to build, control, and do business exponentially (replicate) better than any other industry. Also as i will point out below you almost don’t need a investor.
- Our expenses are the lowest: Think about it domains are $10 a year and hosting on ave is $10 a month. And there is so much free info out there any premium info you pay for is going to be high quality (or should be).
- Our return the greatest: As I am writing this I am showing my Niche Profit Classroom mentoring class how I made almost 100% of my investment in 12 days!!
- Our operational times are the best: we are the only industry open for such a low price to reach billions 24/7. And the best part? We don’t have to be in front of the computer to sell.
Now most of you reading this are S Quads. But the thing to remember is that when you stop working you stop earning. The transition you have to make is to the B Quad. Because even when your sick or just want to spend time with family your business is still running.
Becoming a powerful B Quad requires that you run sites that run themselves. I am not saying give up your favorite blogs that you run. Just add more of a McDonalds/Walmart approach to new blogs/sites. Meaning solve to sell and create a unique selling proposition. But also have them running on automation then repeat the process.
You have to come to grips with some realistic facts. Even though you love what your doing online. You need a business model that doesn’t depend on you 24/7 and that can grow exponentially (replicate).
Once you do contact me ASAP.