How to Sell Quicker Than Exlax
Solve to Sell Series Part 3: How to Sell Quicker Than Exlax
This is another discussion about how to apply my new book coming out called Solve to Sell. I think it would be ironic for me to discuss delivering quick answers yet have a long article. In part one of this series I talked about How to Sell without Looking Like an Ass. Then in part two I outlined how and Why Idiots Outsell Einstein and You Can Too. See there is nothing wrong with being a “salesperson” as long as you are solving your target audiences problems.
That way you don’t look like a cheap gimmicky intruding ass (laughing). And in part two I was saying that you shouldn’t discount what sells. I brought up funny stuff like the Pet Rock and the Chia Pet. And I discussed some of the psychology behind WHY they sold and still sell so well.
Now Lets Talk About Selling Quicker Than Exlax
People want the quick and simple answer. “Simple” is part of the original solution but “quick” clarifies the rate of speed at which it is delivered.
OK Darren Whoopty Doo What Does That Mean?
For example that means if you have a hot solution for SEO. In most cases (non black hat) SEO takes weeks and months. In this case you need to find a way your leads can see some quick results within 30 days. The solution in this industry is to sell SEO programs by mentioning quick Google indexing. I am sure most of us have seen that. They are doing this to address a quick solution.
Here are some quick ideas to use and avoid
Be careful of scarcity ploys (dont be a clone copycat)
Depending on the niche they may no longer work. The internet marketing niche for instance has BURNED THEM OUT. So even if you actually only have 3 or are really closing your program. People in that niche don’t believe it because they have heard it before.
BS Bonuses (focus on the quality of the main offer)
Another burnout in some niches (again internet info marketing). Sometimes a great offer has nothing to do with bonuses. And everything to do with a great original offer. How FANTASTIC can you make your offer? That will require you to really tap into what your audience wants. The more you know them the better you will sell bonus or not.
Clarify that it is applicable NOW (how quick to learn and use it)
Hey it is no longer fashionable to have very detailed information with no plan of action. Remember people are overwhelmed so how quickly can they learn and apply it is critical. An example is the landingpage wars going on as I write this. People are developing newer landing pages for wordpress. That’s because they know it can get indexed quickly and there is a demand for a quick solution. The winner of the war is the one that can get people building the easiest.
Let them Know You Understand the Law (FTC them quickly)
This is a jugular I am using with my pages going forward. I have no problem citing the FTC (Federal Trade Commission) laws about selling online. And that is because I am not a nefarious marketer. The quicker you are to refer to your local laws and that you follow them. The quicker the sale via trust. Here in the USA you could get into double trouble if you say your following the FTC rules and not actually be doing that.
Money Back Guarantee
This is a no brainer but for how long? It all depends on your content delivery. Average is 30 days. But like with my DVD Purpose Passion Profit I actually offer 365 days money back guarantee.
REAL Testimonials Based on Your Character
Get real people and other professionals who are willing to vouch for your character. Then add that to your sales pages. Here is a strategy I have used for some time. Help people out with something for free over a short period of time. Something they would normally have to pay for but you helped them out for free. Then ask if it isn’t too much trouble if they could give you a recommendation via Linkedin. Then you compile your best ones and add to your sales page. FTC CANT TOUCH YOU. Now I am not a lawyer but there is no case about “fake testimonial” if these people are vouching for you not your product. After all Linkedin is your witness that they are real.
Real Live Case Study
Those of you afraid that my suggestion above lacks a product testimonial. Well lets do a live case study with your product and or service. Now I know what you experienced online entrepreneurs are about to say (yes I am psychic laughing). “Darren anyone could make that stuff up like a photoshopped clickbank pic.” And your right but people want to see if it really works. So this can be a major selling point. They are in essence saying “don’t teach do and show me how you did it”. The only area this gets a little touchy for is niche marketing. Because of the need for secrecy. However if your willing to use a sacrificial lamb website for everyone to see it could increase the speed of your sales.
The quickest way to a sale is clearly communicating a solution. Solve to Sell but do it quickly. Now tell me below what has been your quickest sell and WHY?