Seth Godin Sunday: 2 Posts to Consider and Why

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4 out of 4 Seth's recommend it ! :)

Seth was ON FIRE this week as you will see in excerpts of the two posts listed. I am also adding two more posts about his week he really touched bases with me. I hope he does the same with you.

These two posts touch home with me because of the crazy comments I see on posts that people place just to get attention. But it’s the wrong type of attention. The attention isn’t based on knowledge. A lot of screaming opinions. Sound familiar my fellow entrepreneurs? LOL!

The second article is right on point with my thoughts about the incubator baby system. Start and test small then grow from there. Afterall how in the world would your business model run correctly as a airline when it doesn’t run correctly as a cab company?

Willfully ignorant vs. aggressively skeptical

Challenging the status quo is what I do for a living. Either that or encourage other people to do it.

But there are two ways to do it, and one of them is ineffective, short-sighted and threatens the fabric of the tribe. The other seems to work.

I heard someone screaming about death panels and how the government was not only going to kill his grandmother, but would take out Stephen Hawking himself if it had the chance.

The screaming is a key part, because screaming is often a tool used to balance out the lazy ignorance of someone parroting opposition to an idea that they don’t understand. (If you want to write to me about this post, please write to me about the screaming part, not about whether or not you agree with the facts or the science. That’s what the post is about, the screaming.)

If you want to challenge the conventional wisdom of health care reform, please do! It’ll make the final outcome better. But if you choose to do that, it’s essential that you know more about it than everyone else, not less. Certainly not zero. Be skeptical, but be informed (about everything important, not just this issue, of course). Screaming ignorance gets read more

Lessons from very tiny businesses

1. Go where your customers are.

Jacquelyne runs a tiny juice company called Chakwave. I met her in Los Angeles, standing next to an organic lunch truck. Like the little birds that clean the teeth of the hippo, there’s synergy here. The kind of person that visits the truck for lunch is the sort of person that would happily pay for something as wonderfully weird as her juice. And the truck owners benefit from the rolling festival farmer’s market feel that comes from having a synergistic partner set up on a bridge table right next door.

2. Be micro-focused and the search engines will find you.

My friend Patti Jo is an extraordinary teacher and tutor. Her new business, The Scarsdale Tutor doesn’t need many clients in order to be successful. This permits her to focus obsessively and that gets rewarded with front page results on Google. Not because she’s tried to manipulate the seo (she hasn’t) but because this is exactly the page you’d hope to find if you typed “scarsdale tutor” into a search engine. Could she do this nationwide? Of course not. But she doesn’t want to or need to. Living on the long tail can be profitable. read more you will love this!

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