Seth Godin Sunday July 19th 2009

This week on Seth Godin Sunday I noticed that Seth kind of related on a saying I have when he wrote “The law of the little shove”.

You may not always see it but I do some specific things. Outside people think I am everywhere. There is a finely tuned method to the storm. It is not about doing 5000 things but 5 things 1000 times.

As I announced last week. Seth has been kind enough to let me create/ sell items to sell from his best selling book Tribes.

of his I liked this week and a video. I am also going to do something interesting this week so keep your eyes on this site!
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Facts always win, right?

If you’re selling a business to business service and you can prove that it’s better, that it delivers more value, that it’s cheaper or more durable or more efficient, shouldn’t that mean you will close every sale?

Even hard-headed business people end up buying the thing they want, not the thing they necessarily need.

The real danger of relying on facts to make your sale, though, is that when the facts are no longer on your side, you’re toast. The low-cost supplier gets hooked on the easy sales that come from acting like a commodity, and if that changes, you’ve got little room to maneuver.

Great brands and projects are built on real value and a real advantage, but great marketers use this as a supporting column, not the entire foundation. Instead, they build a story on top of their head start. They focus on relationships and worldviews and interactions, and use the boost from their initial head start to build competitive insulation.

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My favorite Seth Quote of the week

““Go, make something happen.” -Seth Godin

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A few of Seth Godin Posts of the Week

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Graduation day

True confession: I didn’t attend graduation from Stanford Business School. They mailed me my MBA instead. I hadn’t been on campus in months, I was already busy running a brand in Boston, learning more than I could have in school. A generous teacher made sure I got the diploma (and of course, they got the tuition, so it was probably a fair trade).

Today, though, I attended final graduation for my informal free MBA program. You can read some of the student recaps right here. The photo was taken just before I fell in the Hudson River.

I’m thrilled at the new friends I’ve made (for life, probably) and thrilled at how much they learned, how smart they are and what a difference they’ll make in the world. But most of all I’m thrilled that every single one of the nine realized that I had nothing much to do with their transformation, they did. Which means the opportunity is available to everyone, whether or not you get a cross country skiing lesson from me.

We didn’t have a fancy commencement with speeches (actually, we had pizza). What we ended with was the idea, “Go, make something happen.”

Four words. That’s not a lot, but all you might need.

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The law of the little shovel

If you want to dig a big hole, you need to stay in one place.

If you walk around town with a little shovel, you’ll just end up digging thousands of little holes, not one big one.

Call on one person ten times and you might make the sale. Call on ten people once each and you will likely get ten rejections.

The important thing to remember is that separate events are often separate. If you use the same ineffective approach on one thousand people, it’s not going to start working better just because you use it more often.

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