Seth Godin Sunday: The Master of ONE

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sethgodinI have spoke about this under One Thing at a Time. Unfortunately some don’t “get it.” Multitasking means NOTHING if you can’t DO one thing at a time. International speaker and author Dr Wayne Dyer says “We can only do ONE thing at a time”.

People get confused (I was here once too) into thinking that multitasking is more productive. WRONG. Successful people FOCUS one step at a time. My wife Cara and I have been wondering what a Chai Wallah was since we saw the Academy Award winning film  “Slumdog Millionaire” a incredible movie! Also the story below is similar point Seth made a year ago about Looking for the guy with a hammer. The point as focus on mastery. Remember my saying “A Master of anything does not have to do everything.”

Chai Wallah

It’s so tempting to do a little bit of everything. All the tools are there, a click away. You can be the designer, the copywriter, the head of customer service. Hey, you can even do the manufacturing or easily outsource it to a commodity producer. One benefit of diversification is that you can average out your risk.

Or you can be a wallah. Someone who does only that one thing.

An old colleague of mine calls himself a chai wallah. Perhaps he loves spiced tea, but I’d prefer to believe it’s a reminder that his success lives and dies on the performance of just one task.

When you go all in, it focuses your attention and effort, doesn’t it?

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