Seth Godin Sundays July 12th 2009 Happy Birthday Weekend!

This week on Seth Godin Sunday in addition to the posts I am saying a happy birthday to Seth from his birthday July 10th. His request was for people to do a launch so I have launched a merchandise store that I know will grow.

Seth has been kind enough to let me create/ sell items to sell from his best selling book Tribes.

of his I liked this week and a video. I am also going to do something interesting this week so keep your eyes on this site!
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Busking at the airport

I have no patience for bureaucracies that proclaim that they are unable to innovate. It’s not that they are unable to do so, it’s that they don’t want to do so.

The other day as I walked through SFO, I heard live music. Live! Looking over, there was Bart Davenport and his band, playing real good for free. Probably not for free, actually, but collecting plenty of tips in the box out front. They sold a lot of CDs too.

What a great venue. What a service (for Bart, for me, for the airport).

Go ahead, do something impossible.

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My favorite Seth Quote of the week

““On my birthday, it would make me really happy if people started a project, launched an idea or engaged in a difficult interaction that made something good happen. Make a difference day.”” -Seth Godin

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A few of Seth Godin Posts of the Week

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What should I do on your birthday?

On July 4, birthday of the USA, we’re supposed to blow off fireworks, eat hot dogs and buy a Chevrolet.

On Columbus Day, birthday of an early imperialist, we’re supposed to shop and march in a parade.

On Martin Luther King Jr. day, marvelously, we’re supposed to participate in a national day of service.

So, what should we do on your birthday?

With all due respect to Hallmark, the idea of sending people cards and presents on their birthday seems both selfish and small-minded. It seems to me that we could think bigger.

On the birthday of your company or brand, what would you like your customers to do?

On your birthday, what should your friends do? Let’s say you have a shoe buying fetish. Perhaps on your birthday, your friends could buy shoes–for themselves, not for you. Share the joy, right? Or perhaps buy shoes for their friends?

“On my birthday, it would make me really happy if people started a project, launched an idea or engaged in a difficult interaction that made something good happen. Make a difference day.”

What’s your story?

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The fan chasm

How big is the gap between customer and die-hard fan? In other words, between engaging and loving, between attending and craving?
For World of Warcraft, it’s huge. It’s very difficult to spend just an hour or two. There’s a chasm between encounter and enjoyable experience. Tetris was oriented in precisely the other way–everyone who tried it instantly became almost as smart as an expert.
If you want to be an insider at the Four Seasons restaurant, you might have to go thirty times and spend $3,000 over time. There’s a barrier to becoming an insider.
For Star Trek, not so much. After one TV episode, you might not know a Tribble from a Romulan, but you’ve probably figured out the whole Vulcan thing. Much more approachable, much easier to fake your fanhood.
There are very few products, services or organizations that are simultaneously easily approachable and quite deep. That’s an opportunity for you if you can figure out how to be both, but choosing just one is a more likely scenario. So, which are you?

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