facebook-artSo here I am on Facebook running my newly created fan page for 4DaSoul.com my soul site. Suddenly I notice a ad that caught my attention to advertise on Facebook. Now keep in mind I am a organic marketer who does not believe in PPC (Pay Per Click) or advertising. I use natural ways to gain traffic. So its a rare occasion when I am looking at advertising. But if something interests me or catches my curiosity I click through.

Below is the message I received. The issue I had was I have never NEVER done ANY advertising on Facebook before. So I am amazed to see this.

facebookadvertising

Wow so you mean to tell me you disabled my account and said I violated a terms of server blah blah blah and I have never used your service? Hmm how likely am I to use it now? How many millions of others have the same issue? You think we will fight it out? Or go elsewhere? I think you know the answer. Especially since Facebook has rumored “conversion issues.”

Facebook is a little over protective. In fact there are several users that have coined the phrase “Facebook Nazi” after the infamous “Soup Nazi” character from the hit TV show Seinfeld.

“Facebook Could Be Losing Billions

So if I had this issue it is very likely that another say 50,000 people (low balling the number) could be having the same issue. If we each wanted to spend say $100 US  Dollars that would mean that FB is loosing $5million daily.

50k FB accounts X $100 budget = $5,000,000 X 30 days = $150 Million lost monthly and $1.8 Billion yearly.

I know without the numbers I could be either to high or low. But for every one issue on a Facebook account its a high probability with over 100 million users that there are at least tens of thousands experiencing the same thing.

“The Turn off Factor”

And this doesn’t include the turnoff factor. This turns many off from ever spending money with Facebook.  So factor in the lose of a lifetime prospect and it is a higher probability that they are losing billions.

Twitter ignores their customers and makes changes to create billion dollar mistakes. Facebook on the other hand b**** slaps their customers in the face while they have their credit cards in hands. Smart? I think KNOW not.

Facebook just launched vanity URLs which means you have a chance (or had a chance if taken) to get a url like this www.facebook.com/darrenmonroe

Why Does This Matter?

The big deal? Facebook being a large authority site could get your name in the higher ranking with Google/ Bing. So there is the hype, and actually that’s it nothing more. I don’t see the big deal because Facebook is actually behind as far as social sites go for this feature. Linkedin had vanity links for some time. It’s Facebook and their guarded policies that kept this from making this happen. The bigger you grow the slower you can possibly get. Ahem “MySpace” .

I really like blogger Chris Brogans spin on the whole URL Facebook thing. He changed his vanity not to www.facebook.com/chrisbrogan but www.facebook.com/dotchrisbrogan. And has been catching hell for it for days LOL!Look at his intro comment below.

“Yes, search marketers and SEO professionals everywhere just wrote me off.”

chrisbroganfacebook

I am not advising you to follow SEO (Search Engine Optimization) or go against it. I think you should follow your thoughts. Now that you know the SEO advantages you make the call. But remember before you begin to criticize someone because they didn’t follow the high and mighty SEO rules remember something…..   Entrepreneurs follow their own set of rules. Think about it, if you were into following what other people say you sure as hell shouldn’t be reading THIS site LOL!

You have 3 options

1. Either follow the use of your name to the Facebook Vanity URL

2. Add your own creative creation

3. Tell Facebook to go to blazes and keep your URL as it is.

Its not the Link its the content and consistency inside.