What Einstein Teaches us about Marketing Online

What Einstein teaches us about marketing online. Though  he has been dead for over 50 years there is a lot the genius can teach us today.

Despite the many online business ideas I have shared I seem to always come across someone looking at the forest before the trees. There is a misconception that marketing online means pursuing a formal education. Yet the most successful people seem to lack that very education. Don’t get me wrong I am in favor of education.

For years Einstein wanted to be a teacher and yet ended up in the patent office. Even there he shared some great idea’s for patents. He published a ton of brilliant written works from the patent office. Why didn’t he just do his job? Why didn’t he just focus on becoming a teacher? A bird doesn’t ask permission to become bird it just flies away. Einstein and the bird didn’t need permission to become what they believed themselves to actually be. Gary Vaynerchuk didn’t let the fact he didn’t really write or that he had little formal education on or offline prevent him from blogging.

My point here is marketing online is like Einstein and the bird. You should do what comes naturally. Not everyone is a social media person. Not everyone is a email marketing person (though it would help to be one). Though it ‘s important to gain an education about those area’s. Focusing on the next new fad may not be the way to go.

I have been building niche websites for years and I used to focus only on a few niches hoping to gain success in making money online. However until recent years I found myself doing more consulting work. All that time I focused on one route and mastered and maxed it out until I could go no further. I used to think you had to be “established” to consult for people big degrees and all. And when I tried to open the door to that it continued to close shut.  Yet I noticed that people just kept coming to me for online business ideas. I did it unofficially for 10 years and here I am actually doing it now. No titles bells or whistles just real words, ideas and follow through.

Lesson 1: marketing online involves doing more than a title (GURU anyone?). You should do what your naturally do not what you have permission or title to do. A teacher is a teach because they teach not because they have the title.

Lesson 2: whatever your doing you better be GOOD at it (talent)

Lesson 3: Unlike the  genius make sure you have a revenue stream tied to your endeavors. Searching for what your audience is looking for via Google is one of the best ideas created. Because it helps you build (or rebuild) the correct following.