Why Idiots Outsell Einstein and You Can Too
Solve to Sell Series Part 2: Why Idiots Outsell Einstein and You Can Too
In part one of this series I talked about How to Sell without Looking Like an Ass. Now I am going to discuss exactly what type of problems you could be solving to increase your sales. And prepare to be surprised. Because this article is all about you NOT overlooking the opportunities staring you in the face. And how not to judge the problem as foolishness. Einstein a genius died broke while the creator of the Slinky died a millionaire. In other words the genius wasn’t smart enough to build the wealth of a Slinky (laughing and joking).
“That’s the Idiot that sells that silly product. I mean his product is REAL NONSENSE. Yeah him, the one in the Ferrari wearing Armani.”
- Genius riding public transportation
Many people never see the guy who created those goofy teeth people buy from the gag store as a genius. Or what about the guy that created the Pet Rock? He became a millionaire in less than 6 months in the 1970s. Millions of Chia Pets and plastic vomit have sold around the world. And many people discount those items as silly and useless. However they are part of two different billion dollar industries (gag and home and garden).
That Fool is Solving till he is Solvent
The simple truth is that these items do solve a problem. Major world hunger problem? No. But a problem none the less. The problem they solve is a need for humor and relief from pain. Remember what I told you in part 1 of this series. One of the reasons people purchase anything is because they want to feel good. Laughter not money, status, and power makes the world go round. And if you can solve that problem correctly you will prosper several times over.
Disclaimer: I am not trying to get you to go into the gag industry or become a comedian (laughing). I am however trying to get you to understand that the “so called little things” also can lead to wealth. I want you to understand that the passions and talents you write off as silly. Might actually be the very things that get you to the bank.
Barneys Bank is Bigger than Harvard’s
Those toy commercials say “Wow, you need this toy because it is fun and will make you happy. Run and tell Mom and Dad now.” That is a powerful selling point. Barney the dinosaur has sold billions because of his ability to solve the happiness problem for children. No telling how many parents have been controlled by the emotional power of Barney marketing (laughing). But one fact remains and that’s that with all of the prestige and acclaim of Harvard. They don’t come close to Barney at the bank. Barney may seem silly but he is also solvent.
OK so Let’s Discuss How You are Going to Outsell Einstein
I just pointed out to you how the seemingly silly sells by solving. The things you take for granted in your own mind should be explored. Ask yourself these questions.
- What are my top 5 Passions (movies, food, film etc.)
- What are my top 5 Talents? (writing, hobbies, silly things etc.)
Will they sell? Hey I will answer that one for you YES THEY WILL. I almost guarantee you that everything you list is at least a multimillion dollar industry. You out sell Einstein by solving problems for people who are in desperate need for a solution. The solution doesn’t have to be noble like curing world hunger.
The million dollar solution may involve laughter. But the point is that you must solve something for a buying audience. And your biggest mistake could be judging the audience and the solution. Nonsense is a proven billion dollar business. There is serious finance in foolishness. If you don’t believe me ask your national government. What may seem like foolishness to some is a solution to others.
Now get started your money is waiting on you Solve to Sell.